The Bottom Line?
A generic app looks good but does nothing.
A custom-built app makes you money.
“Your Business Doesn’t Have an App? Then You’re Basically Invisible to Half Your Customers”
Date: 27th March 2025
Place: Ranipool Town, Sikkim
I hate to be the one to tell you this, but you’re losing money every single day—and you probably don’t even realize it.
Not because your business isn’t great.
Not because customers don’t want what you sell.
Not even because your prices are too high.
You’re losing money because it’s too damn hard for people to buy from you.
Every single day, businesses like yours lose money because customers face unnecessary obstacles. And here’s what that looks like:
The Silent Revenue Killer
Businesses are losing significant revenue due to unnecessary obstacles:
- Restaurants lose ₹50,000/month due to missed reservations and slow responses. Without instant booking, this revenue is lost.
- Retail stores lose ₹1.2 lakh/year because customers can’t reorder easily(abandoned carts). The industry-wide cart abandonment rate is 74.09%, and in fashion, it’s 78.53%. (Oberlo)
- Gyms lose ₹1.5 lakh/year because members forget to renew. Automated renewals address this issue, yet many gyms still don’t implement them. Gym visits in India have surged by 32% since 2024. (ScottMax)
- Salons miss out on ₹20,000/month because customers avoid calling to book. Online booking platforms have led to a 24% rise in appointments for 72% of salons. (ScottMax)
- Service businesses (plumbers, cleaners, repair services) lose ₹80,000/year due to the lack of instant booking options, causing customers to turn to competitors.
The Secret Big Companies Use to Make Buying Effortless
The biggest brands in the world spent millions of dollars figuring out one simple truth:
👉 The easier you make it for people to buy, the more they buy.
That’s why they don’t rely on phone calls, WhatsApp messages, or social media DMs.
They give their customers a mobile app—where buying takes seconds, not minutes.
No waiting. No distractions. No lost sales.
Meanwhile, small and medium businesses? They’re still stuck in the stone age, assuming apps are only for big corporations.
And because of that, their customers go elsewhere.
To the competitor with an app.
To the store that made it easier.
To the business that didn’t make them wait.
Will This Work for YOUR Business? (Yes—Here’s Why.)
Let me make it simple: If customers need to order, book, or check availability—this works. Period.
- Own a restaurant or café: Make ordering food as easy as a tap. No waiting for calls, no lost sales. (Restaurants lose ₹50,000/month just from missed reservations!)
- Run a salon or spa: Let customers book appointments instantly—before they forget or go elsewhere. (That’s ₹20,000/month in lost bookings!)
- Have a boutique or retail store: Give customers an easy way to browse, buy, and even get loyalty rewards. (Retail stores lose up to ₹1.2 lakh/year from abandoned carts!)
- Manage a gym or fitness center: Automate membership renewals, class bookings, and reminders—so no one drops off. (Gyms lose ₹1.5 lakh/year just from missed renewals!)
- Sell home services (plumbing, cleaning, repairs): Customers can book a service in seconds—before they move on to a competitor. (That’s ₹80,000 in potential bookings gone!)
- Own a medical clinic or dental practice: Let patients book appointments without calling, reducing no-shows and admin time.
- Run a bakery or catering business: Accept pre-orders, schedule pickups, and never miss out on bulk orders again.
- Have a coaching or training business: Automate registrations, payments, and scheduling—so you focus on what you do best.
Excuses That Keep You Losing Money (And Why They’re B.S.)
Let me make it simple: If customers need to order, book, or check availability—this works. Period.
- “I don’t have the budget for an app.” If you can afford rent, ads, and salaries, you can afford an app. You’re already spending money to get customers—why let them slip away because you don’t have an easy way for them to buy?
- “My business is small. Do I really need an app?” Yes. Because your competitors already have one, and customers always choose the easiest option. If they have to message, call, or wait, they’ll go elsewhere.
- “I don’t have time to manage an app.” You don’t have time to keep answering the same questions, taking manual orders, or chasing payments. An app does that for you—so you can focus on running your business instead of babysitting it.
- “My customers aren’t tech-savvy.” They use WhatsApp, order from Amazon, and pay with UPI. They’re not tech-illiterate—they just hate hassle. An app makes buying from you effortless.
- “I already have a website and social media. Isn’t that enough?” No. A website means customers have to search, click, and load pages. Social media means they have to wait for replies. An app lets them order in seconds, not minutes.
- “People won’t download my app.” They will—if you give them a reason. Offer first-time discounts, cashback, or loyalty points. If McDonald’s and Domino’s can get millions to download their apps, so can you.
Why a “Generic” App Won’t Make You a Single Rupee
Most businesses make one BIG mistake when they finally decide to get an app: They go cheap.
They pick some “app builder” that spits out a generic, boring, one-size-fits-all template that looks like every other dead app on the internet.
And guess what? It doesn’t work.
It doesn’t increase sales.
It doesn’t get repeat customers.
It doesn’t do a damn thing except sit there, collecting dust.
Who is Madhav, and Why Does It Matter?
I’m Madhav. I build software that solves real problems.
For the past 11 years, I’ve been designing, coding, and launching apps that help businesses and governments work smarter. No gimmicks—just practical solutions that get the job done.
A Few Things I’ve Worked On
🔹 Helping the Government of Sikkim Go Digital
Ever tried digging through stacks of government records? It’s a nightmare. I built an app that digitized thousands of files, making them searchable in seconds. That project won the mBillionth Award for Innovation in South East Asia.
🔹 Powering Some of India’s Biggest Travel Platforms
I was part of the team behind Cleartrip’s flight booking app, making the process smooth and frustration-free. I also worked on HolidayIQ, which helped travelers plan better trips.
🔹 Building Software That Drives Business Growth
For nearly a decade, I managed software development for a company that generated ₹15 crore in revenue. It wasn’t just about writing code—I led teams, solved operational challenges, and made sure the tech actually worked for people.
How I Approach My Work
✔️ If it doesn’t solve a real problem, it’s not worth building.
✔️ Tech should be simple, not complicated.
✔️ Results matter more than fancy features.
That’s it. No fluff, no buzzwords—just solid software that makes life easier.